The LIP “Fridge” is a new design from a French watchmaker whose roots go back to the turn of the century. However, as usual I’m less interested in the distant past as I am the funky designs of the 1970’s. LIP’s new revival seventies series has several interesting designs, but none as eye-catching as the Fridge. It’s available as pictured, with a brown strap and brass case, and also in black with a black strap and face.

There’s something totally cool and funky about its 1950’s refrigerator look. I love how thick and chunky the watch is, especially how the underside of the case is rounded to comfortably fit your wrist. That’s the sort of sculptural detail that really wins me over. The band is simple and understated as well, balancing the design without being to large. Definately a fresh new design that’s a whimsical departure from the usual “minimalist”look.