I haven’t written about watches in a long time, but recently the TSOVET watch collection impressed me enough to re-kindle my interest.  According to a short article I saw on Askmen.com:

TSOVET is a California-bred watch brand for the young and stylish. Inspired by vintage aviation gauges from the 1940s and ’50s, these uber-size fashion watches have some of the most distinguished looks of any watch in this particular price range.

The looks of this TSOVET are its greatest asset. Even the similarly shaped (but considerably more expensive) Bell & Ross watches don’t have the eye-catching color schemes and industrial design attributes of the SVT-AT76. Also, these watches are an enormous 48 mm; they simply cannot go unnoticed on even the manliest of wrists. Another unique characteristic of this TSOVET is that the crown is actually on the left of the watch, making this an ideal choice for southpaws (but righties are welcome too).

Each model features aerospace-grade 316L stainless steel, knurled crowns, Swiss Quartz movements, and premium Italian Calf leather straps.  The hands and markers are covered in a luminescent compound so they glow brightly at night, and features a small, just-visible date aperture between 4 and 5 o’clock.  The watch pictured above is the TSOVET SVT-CS79 model CS350312.  Buy it here, direct from TSOVET.

More pictures and models after the jump…